Hello all,
Further to Paul's email, I wanted to invite suggestions from HE marketing theorists and Practitioners on content & themes for the survey. There are two databases we can use; the first is pre-applicants and the second is applicants. Pre-applicants are 16-17 year olds who are interested in going to HE but have not yet applied. Applicants would be applicants to the 2013 cycle and could be potentially be split bu Home/EU and International.
We already have some research on learner decision making which I can share when we meet, which may help shape some of the questions. Obviously this has the potential of running away and becoming too big but I suggest first stab is see if there are common areas of interest for study.
Finally if I don't get a chance to speak to you all further, have a wonderful Christmas Holiday and I look forward to picking this up with you in the New Year!
